After I publish a blog post, I have a workflow of what I do to maximize its immediate reach and long term use. I have three different workflows for the three different types of blog posts I publish: portfolio posts, client education posts, and photographer education posts. In this blog post I’m going to walk you through exactly what I do with all three right after I hit publish!

Portfolio Posts

When I publish a portfolio post (aka a client wedding or session), here’s what I do:

1. Post on my Facebook business page. I write a short description or copy the first paragraph of the blog post, add the link, attach 4 of my favorite images, and post it onto my Facebook business page. If I have my clients as friends, I will tag them.
2. Post on my Instagram feed. I post my favorite 10 photos and write in the caption that their blog post is now live. I copy some or all of the blog post writing so people can read a bit about their story and the session, and be interested enough to click the link in my bio to see the rest.
3. Post on my Instagram story. I share the post immediately to my story, then re-share the reel I’ve made for them (usually I make them right after the session). If I haven’t already made one, I make one then and share it. Sometimes I’ll share more individual photos as well.
4. Put all the images into Tailwind, my Pinterest scheduling tool (get $15 with my link here!). I use the Chrome extension to directly schedule every photo in the blog post to all the boards I want. I have boards for engagement sessions, wedding photos, and inspiration boards for what to wear and ideas for decorating and planning your wedding. You can check out all my boards and how I use them on Pinterest, and you can watch me do all of this on the YouTube video.

All of this takes me 10-30 minutes depending on how many photos I’m putting into Tailwind. If it’s a session with only 30 photos, it will take me around 10-15 minutes. If it’s a wedding with 100+ photos and I want them to be all over Pinterest, it will take me around 30 minutes.

Client Education Posts

When I publish a client education post (like this one), here’s what I do:

1. Post on my Facebook business page. I write a short description or copy the first paragraph of the blog post, add the link (it auto populates my main image), and post it.
2. Post on my Instagram story. I share a few photos with text sharing what it’s about and what they can learn from it. If I’ve also filmed a YouTube video for it, I’ll talk about that too.
3. Put all the images into Tailwind, my Pinterest scheduling tool (get $15 with my link here!). I add them to my boards for tips for couples, tips for seniors, and more. Additionally, I add my pre-created Pinterest Pins to Tailwind Communities, which are groups of people who pin the same types of material and help each other out by pinning each others’ work. You can get your pins seen by hundreds of thousands of people this way!
4. Get the written material ready for my Instagram feed and reel. I turn each of my written blog posts into 2200 character pieces so they fit into an Instagram caption. This means I either turn the whole blog post into an outline with a few tips, or I split the blog post up into multiple posts. I add these to my content calendar and get them ready for posting. I also make the reel for it and post it when I plan it.
5. Add the link to the blog post to my Honeybook workflows. I send my clients emails about tips for their engagement session, tips for planning their wedding, and tips for every other session. I send all the blog posts out at the same time, so when I have a post that aligns with one of those topics, I add it to the list.

All of this takes me around 20-30 minutes depending on what else I’m posting that day.

Photographer Education Posts

When I publish a photographer education post (like this one), here’s what I do:

1. Post on my Facebook business page. I write a short description or copy the first paragraph of the blog post, add the link (it auto populates my main image), and post it.
2. Post on my Instagram story. I share a few photos with text sharing what it’s about and what they can learn from it. If I’ve also filmed a YouTube video for it, I’ll talk about that too.
3. Put all the images into Tailwind, my Pinterest scheduling tool (get $15 with my link here!). I add them to my boards for photographer education, free resources for photographers, and more. Additionally, I add my pre-created Pinterest Pins to Tailwind Communities, which are groups of people who pin the same types of material and help each other out by pinning each others’ work. You can get your pins seen by hundreds of thousands of people this way!
4. Get the written material ready for my Instagram feed and reel. I turn each of my written blog posts into 2200 character pieces so they fit into an Instagram caption. This means I either turn the whole blog post into an outline with a few tips, or I split the blog post up into multiple posts. I add these to my content calendar and get them ready for posting. I also make the reel for it and post it when I plan it.
5. Send an email to my email list about the blog post, include a short description and the first talking point, and links back to the blog post. This is how I make sure my email list is well-educated and in tune to what I’m talking about in my business. It’s free, and you can join it here!

All of this takes me around 20-30 minutes depending on how much I’m posting that day, if there’s a freebie along with the blog post, and if I want to talk into my Instagram stories about it.

I hope that gave you a good look into the behind the scenes of my business every time I publish a blog post! I do this twice each week, so it takes some time, but getting this workflow down has made me a lot quicker and more efficient, and it makes sure that my blog posts are seen for MUCH longer than 24 hours.

If you’d like to see what else you can do with your blog post, check out 3 Ways to Use Your Blog Post After You Publish Them to get a deeper look into everything I talked about here, including Pinterest pins and my social media calendar!

If you’d like to learn more about blogging, check out my blogging resources page!

Pin this blog post here!

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